A serious game or applied game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion, and politics.
Game developers are working on improving their tools to achieve goals for about 20 years . What motivates people? What engages? What triggers?
They now often apply their experience for purposes other than entertainment.
Education, training, healthcare, recruitment, communications...
That may involve a digital game (“applied game” or “serious game”), or other strategies (with “gamification). The situation and the objective determine the choice.
Interaction has changed
Digital technology has opened doors that we never expected.  All data we can imagine is literally in our hands. Our everyday lifes are deeply connected to the internet. By searching our way, connecting with our friends, mailing,  googling, banking, sharing, buying....
And so do our students, customers, employees, competitors.  
On the other hand the need for real live contact and solidarity increases.
And we don’t want to be passive users of the provided technologies.  
A good and necessary balance between technology and
Freshthinkers and people with entrepeneurial spirit are needed for a turnaround.    
Let’s go for it!
Applied games, serious games, gamification..