Seven games and interactive installations spice up
the Visitor Center of energy company E.ON.
WHAT IS THIS PROJECT?
E.ON wanted to spice things up at their visitor center at ‘de Maasvlakte’, a
harbour and industrial area near the city of Rotterdam in the Netherlands. The Game Agent took up the challenge of developing a wide range of games and
interactive installations for visitors of all ages. Monique van Reijen, founder of The Game Agent, invited seven studios to participate in this special project.
Educational games
TARGET AUDIENCE
Visitors of the center are Business 2 Business & Business 2 Consumer and include
men, women and students of all ages.
HOW DID THE GAME COME ABOUT?
Creative directors of seven (game, app
and other creative) studios teamed up
and worked closely with the client to out
line the playing field. During extensive
brainstorm sessions the team developed
several game concepts. They just let their
imagination run wild and the interaction of
the variety of different disciplines resulted
in highly original and intelligent concepts.
In total 25 concepts were developed.
The client then had the daunting
task to select the best concepts for
their visitor center. A three year plan
was made and in the first year seven
productions were implemented.
What are the goals?
With so many games, there are many
different goals. Some are to inform the
public, others are to entertain. Some
games are made for knowledge transfer
to pupils and students, other to create
public awareness and support.
interactive floor projection
PARTICIPATING STUDIOS
• Monobanda
• Ellisinwonderland
• Studio Parkers 
• Paladin
• DPi
• Linkeroever
• Stetz
EXAMPLES OF PRODUCTIONS
• Interactive floor projection illustrating co-siting.
• Selection of educational games on the working
of the power plant.
• Audio/visual experience tunnel.
• Hands on laboratory set up.
• Virtual experience center
Do-it-yourself LAB
Energy Experience Tunnel
1 project - 7 games